About Pragma Studio

Inside the studio

About Us

Trusted by

Trusted by

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Who we are

Who we are

A branding and design studio based in Los Angeles, working with tech founders, AI companies, and growth-stage startups across the US, Europe, and Asia.

We set out to build something different, a studio with the strategic depth of a global consultancy and the speed and transparency of a startup partner.

With 8 years of experience, we've worked with companies at every stage of growth. From founders building their first brand in a rented office, to enterprise teams repositioning for international expansion. The common thread is always the same, they needed their brand to catch up with their product and ambition.

What we do

Branding

We always start with the strategy. Market research, competitive positioning, and a visual system built to carry your brand from launch to Series B.

Branding

We always start with the strategy. Market research, competitive positioning, and a visual system built to carry your brand from launch to Series B.

Web & SEO/AEO

Your website is your first pitch. We design and build fast, conversion-driven sites that make the right impression.

Web & SEO/AEO

Your website is your first pitch. We design and build fast, conversion-driven sites that make the right impression.

Product Design

From user flows to interface systems, we design product experiences that are clear, scalable, and built on research.

Product Design

From user flows to interface systems, we design product experiences that are clear, scalable, and built on research.

Design Support

Think of us as a support for your design team. Monthly retainers for companies that need consistent, high-quality design without the overhead.

Design Support

Think of us as a support for your design team. Monthly retainers for companies that need consistent, high-quality design without the overhead.

Leadership

Pragma Co-Founder, Jonathan Haputra

Jonathan Haputra

Co-founder & CEO

Pragma Co-Founder, Oka Darmawan

Oka Darmawan

Co-founder & CGO

What our clients say

Working with Jonathan was a fantastic experience. Not just the quality of work but also the speed and communication style. We will certainly work more with them in the future.

Stephan Seider
Co-Founder of Booma

What our clients say

Working with Jonathan was a fantastic experience. Not just the quality of work but also the speed and communication style. We will certainly work more with them in the future.

Stephan Seider
Co-Founder of Booma

What our clients say

Working with Jonathan was a fantastic experience. Not just the quality of work but also the speed and communication style. We will certainly work more with them in the future.

Stephan Seider
Co-Founder of Booma

Why work with us

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Client and partners

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Countries served across North America, Europe and Asia.

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Years of experience

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Repeat business from existing clients.